^{Note: The trophy is displaying the former product name at the time of award submission, the E-series, which has changed to the T-series.}

Interest in "emotional lighting" is steadily increasing as light is considered to be one of the key elements with which to create an atmosphere of personal intimacy. Accordingly, the majority of retail stores switch out their lighting from time to time to help display themselves in a more personable and emotional way. 

LED tunable lighting solutions are a prime means of enhancing an emotional atmosphere in that they allow the user to change the ambience of a space without having to add another light or replace a bulb. Most of these tunable lamps use LED modules with two color temperatures to generate a range of inviting light variations. 

Samsung Electronics’ new 'T-series' chip-on-board (COB) LED features superb white-color tunability within a single LED package by using advanced phosphor technology and chip-scale packaging design, which together take color mixing to new levels. Consequently, lamps using Samsung’s T-series LEDs can provide industry-leading light efficacy with significantly enhanced color quality.

In the T-series, chips are covered completely in green phosphor, which enables lights with different color temperatures to blend and produce a homogenous color, eliminating the need for a diffuser. Conventional tunable LED modules require a diffuser for smooth color mixing, adding another layer for the light to pass through and causing a drop in the light efficacy levels.